Services Channel

S.Party's initial investment in China will be RMB300million. It is expected that the first 90 stores will be opened in the cities with the most consuming ability in 2012.
The first initial development of chain stores would adhere to the key aspect of establishing in economically well developed cities. The main cities would be on the costal line, including, East China, North China and South China district. Through district development to form domino effect. We expect sales turnover of one store would be about RMB 50 million.

Location Standard of S.Party Chain Stores

The location of S.Party store will be determined by our professional research team. This will be done through a system of market research, analyses; with consideration on geographic, social and cultural factor, economy and market elements..etc .

Our main location consideration (economy factor) includes the followings:
1.Urban consuming ability: the main target consumers of S.Party are mainly middle class group. In addition, upper class group would be our secondary target consumers. Therefore, all of our chain stores will be chosen in economic developed area and emerging regions and cities
2. Neighborhood of chain stores: after systematic investigation, our chain stores' location would be selected to be placed in mid-high end residential communities, office buildings and universities area-with high density of population and stable consumer's ability.
3. Target consumers: S.Party's target consumers consisted of young and middle aged white collars and students with more disposal income, who aged are between 18-45. These consumes are also main consumers of social consumption group. Therefore, they will be the driving force behind S.Party-stylish one-stop shopping experience.

Online Shopping Mall

Adhering to the "people-oriented" concept, S. Party online store is dedicated to providing consumers a personalized full-service, and strives to create a convenient, relaxing and enjoyable shopping environment. We will constantly enrich the product range to meet consumers various demands.

E-commerce Backend

S. Party has developed a powerful e-commerce supply chain management system, with automated processing and professional hi-technology equipment. The system has greatly enhanced the efficiency of inventory turnover, and reduced error rate. Meanwhile a reasonable safety stock model can avoid the vast majority of supply shortage possibilities.

Partners of S.Party and third logistic providers can also handle some operations and view related BI report through our open information system.